Purdue Global Radio Set to Debut
March 20, 2019, at 10:00 a.m. ET
Internet radio station makes waves “from Indy to Sydney”
Marty McDermott is ready to make some noise.
With the help of students, interns and some adult volunteers, Marty, a marketing professor in the Purdue Global School of Business, is launching Purdue Global Radio, the official radio station of Purdue University Global.
The radio station once known as Kaplan University Radio went dormant more than two years ago, but is primed for a new life as the voice of Purdue Global and will launch Wednesday (March 20) to help prepare for the celebration of Purdue Global’s one-year anniversary next month. For early risers interested in listening to the station’s inaugural on-air moments, the first broadcast begins at 10 a.m. ET.
“We looked at it as an opportunity to create something spectacular. It’s 1,000 times better than anything we had before,” said Marty.
Streamed through the Internet on PurdueGlobalRadio.com and through distributor Radio.co, Marty noted that today’s radio webcasts mean there are no longer geographic boundaries in broadcasting.
“Our tagline is Purdue Global Radio can be heard from Indianapolis, Indiana to Sydney, Australia,” said Marty. “The audio quality is great and there is no interference compared to traditional radio. Our audience can listen on their desktop computer or mobile device. Because it’s web-based, one of the benefits of Internet radio is how easy it is to find out how many listeners are tuned in and what they’re listening to.”
After a lengthy absence during the transition from Kaplan University to Purdue University Global, the station is ready to bring together Purdue Global students, alumni and the general listening public in a 24/7 mixed format that should appeal to a wide range of listeners.
“I am so honored to have been a part of this creation for Purdue University Global,” said Marjorie Furay, a 2017 graduate and a participant in the Purdue Global internship program who worked on the station launch. “After being a part of PG Radio during my associate’s and bachelor’s internships, building a website—and working with the PG Radio team of interns and Dr. McDermott—has been a great experience. We have learned so much about the dynamics and workings of a virtual radio station and it is exciting to see how the PG students will react to listening to it.”
Although the station will begin primarily playing music of different genres—“all the hits,” said Marty—it will feature a one-hour daily program called the Personal Development Hour that can be heard at 5:00 p.m. ET and again at 10:00 p.m ET.
The Professional Development Hour is a talk show covering a variety of topics, including personal growth, health and fitness, inspirational and motivational stories, travel and entrepreneurship. Podcasts featuring a variety of topics also will be available, on demand.
“What’s most exciting to me about Purdue Global Radio is that it was executed by our intern students in the School of Business and Information Technology,” said Marty. “What impressed me is how well our students worked together. There were many opportunities for students to utilize their teamwork, critical thinking, and problem-solving skills. In the future, I see students and faculty having their own shows on a variety of topics. It’s another avenue for us to reach the Purdue Global audience and build a community for students, faculty, and alumni.”
The early days of the new station will include greetings from students, faculty, and administrators, as well as promotions of interesting non-profit organizations, upcoming webinars, Purdue Global courses, and student organizations.